operations digital twin use-cases

Increased Engineering

Business Challenge​

A fashion brand engineering team with 200+ engineers identified two key challenges inhibiting business goals achieving:

  • Time to market for new features is longer than expected, and hotfixes are getting more frequent after releases;
  • Insufficient performance of the site results in a poor customer experience and high infrastructure costs.

Socio-Technical System Design Approach

Engineering leadership recognized the necessity to apply a comprehensive systematic approach to overcome the status quo. Working with a cross-functional leadership team, which spanned Engineering, Quality Assurance, DevOps, and Infrastructure, we built a value stream model, captured organizational topology, and investigated delivery capabilities. Such research revealed hidden engineering operational gaps in the delivery processes, team construct, and automation.
Next, we run ideation sessions to outline the possible improvement avenues for the identified challenges; we modeled proposed options and narrowed down the list to the most impactful ones.

Embrace Change

Working hands in hands with the engineering teams for six months, VSOptima provides coaching and guidance for the change implementation primarily in the DevOps practices:

  • Pre-commit feature testing
    Infrastructure as code approach
  • Automated environment provisioning
  • Automated quality gates
  • Extend automated quality gates with security testing


Proposed changes brought about a shortened release cycle, better quality, and lower infrastructure costs:
  • Time to market: 4 weeks -> 1 week
  • Environment creation time: 100 hours -> 5 hours
  • Post-release issues: 4 -> less than 1 critical per month

Get first results in just 15 mins

VSOptima platform allows unleashing the art of possible for an organization's operating performance through harmonizing processes, people, and technologies to win in the digital age.

Improved Financial Performanc​e

Business Challenge

Specialized healthcare practice of large healthcare organizations looked to revise an existing operating model to reinvent patients' and caregivers' experience and operations performance.

Socio-Technical System Design Approach

Practice leadership recognized the necessity to apply a combination of human-centric and value stream analysis approaches to create a different perspective on the existing operations.
We conducted a series of workshops and shadowed staff involved to create a patient-centric value stream map reflecting all operations associated with the patient journey and capturing critical activities executed by the administration, nursing, and physician staff. Next, we conducted an in-depth quantitative performance and financial analysis of each journey step, modeled different optimization scenarios, and determined which could be most significantly impacted by changing processes. Finally, we proposed two solutions to improve the patient journey and then designed a pilot program for the client to test and study.

Pilot Initiatives

Introduce the assistant medical role responsible for the pre-visit preparation to minimize the number of visits lacking information required to make treatment decisions.
Standardize pipelines for different cases based on case severity and treatment complexity.
Leverage speech-to-text recognition technologies to minimize the time required for medical record creation post-visit.


Double-digit improvement in the operating margin as well as the surplus capacity of medical providers due to optimized time and standardized service delivery protocols.  

Coming Soon